01
Sports events marketing
Positioning, promotion and partner programmes that fill venues and give sponsors measurable visibility.
- Campaign strategy & launch
- Sponsorship packaging
- Media & digital promotion
Sharjah · United Arab Emirates
Sport that moves people
We plan, market and deliver international sports events, water motorsport, e-sports and community programmes — built around audiences, partners and lasting social value.
What we do
Three connected disciplines, delivered by one team — from the first idea to the final whistle and the report that follows.
02
Event organising
End-to-end planning and production for competitions, festivals, corporate sport days and public events.
- Concept & format design
- Venue, permits & logistics
- On-site management
03
E-sports events
Online and live tournaments, leagues and brand activations for gaming communities of every size.
- Tournament formats & rules
- Broadcast & streaming
- Community engagement
Concept · 2027 season
One season. One route. Formula 1 on Water.
We are developing a concept for a sequence of UIM F1H2O World Championship Grand Prix stages across Central Asia and the Southern Caucasus, continuing on to China.
Instead of six separate events, one continuous international season: equipment, containers and event infrastructure moving from country to country on a pre-planned route, coordinated by a single Regional Operations Centre.
- JuneGeorgia → AzerbaijanSouthern Caucasus
- JulyKyrgyzstan → TajikistanCentral Asia
- AugustUzbekistan → KazakhstanCentral Asia
- OctoberChinaShanghai · containers dispatched early September
Regional Operations Centre
One structure for calendar, logistics, temporary infrastructure, safety, ceremonies, broadcast and common standards across every stage.
National racing teams
Teams in national colours with their own drivers — a regional story that gives every host country someone to cheer for.
Driver development
Regional training camps, national selections and youth programmes to grow the first generation of drivers from the region.
Proposed route and dates are preliminary and subject to agreement with the championship promoter and host countries.
On the water at Issyk-Kul
In July 2026 our team was part of on-site delivery at the lakeside race venue at Issyk-Kul, Kyrgyzstan — including VIP-zone operations for heads of state and senior guests.
Built for complex, multi-venue events
Our team has delivered international youth games and distributed events run as one integrated operation — with shared standards, scenarios and decision-making set in advance.
4cities running events simultaneously from one central operations centre
~1,000participants coordinated across venues and weather conditions
<7hto build and prepare a ceremony venue, broadcast live on national TV
Company
Registered in Sharjah
A Free Zone Establishment licensed by Sharjah Publishing City Free Zone Authority.
- Legal name
- Directorate for Sport and Social Projects FZE
- Legal form
- Free Zone Establishment
- Licence No.
- 4432195.01
- Licensed activities
- Sports events marketing · Event organising · Organising e-sports events
- Address
- Business Centre, Sharjah Publishing City Free Zone, Sharjah, United Arab Emirates
Contact
Let’s build your next event
info@sportdirectorate.com
Tell us about your idea, audience and timeline — we’ll come back with a proposal.
Social projects
New heroes for a new generation
Sport can do more than fill a venue for a weekend. We design projects that create athletes people follow, teams they identify with, and programmes that keep working long after the event has left town.
Youth & participation
Selections, camps and open formats that bring young people into the sport.
National teams
Local drivers and athletes, national colours, and stories audiences want to follow.
Cost-efficient legacy
Strong sporting content without expense for its own sake — shared regional bases instead of costly one-off builds.